WEB DESIGN
Custom WordPress Sites Built to Convert, Rank, and Get Cited
Services
Web Design
Most custom WordPress sites I build go from kickoff to launch in under two weeks. Not because they're rushed, but because the person designing the site is also the person writing the copy and structuring it for search. No handoffs, no waiting on a subcontractor, no three-week gap while someone else's schedule clears.
Every site starts with your actual goal, not a template. Growing an email list, selling books, running a B2B pipeline: the architecture gets built around that one job first. I build on WordPress with the Divi builder, which means no stack of page-builder plugins that break on the next core update, and no drag-and-drop mess underneath a pretty surface.
Built for both kinds of search
SEO gets you ranked on Google. GEO gets you cited by ChatGPT, Perplexity, and AI Overviews, often in answers where the visitor never clicks through to anyone's site. Different skills, different requirements: SEO rewards keywords and backlinks, GEO rewards clear structure and direct answers a language model can lift accurately. I build for both. Here's what that actually involves, structurally.
What changes by industry
Twenty years in, I've built for authors and publishers, ecommerce shops, B2B platforms, political campaigns, and small to medium businesses. The pressures aren't interchangeable. An author site has to carry storytelling and professional credibility at the same time. A B2B platform builds trust with a colder audience and has about eight seconds to do it. A campaign site converts in one visit or never. An ecommerce shop lives or dies on checkout friction.
Same underlying craft, different answer every time.
What you get
Layouts built around the path visitors actually take, not around what photographs well on a homepage screenshot.
Load times that hold up. Slow sites lose visitors before the copy loads, and they rank worse on Google and in AI search both.
A site you can update yourself. Text and images without touching code. I'm here for anything past that.
Ongoing maintenance if you want it. WordPress core, plugins, and security stay current so the site keeps working without you thinking about it.
Frequently Asked Questions
How long does a custom website take to build and launch?
Most custom WordPress sites take less than 2 weeks from kickoff to launch, depending on scope and how quickly assets are provided.
Do you offer ongoing support after launch?
Yes. Every service includes an option for ongoing maintenance, updates, or continued strategy work, depending on what you're using.
What's included in ongoing website maintenance?
Security updates, theme updates, plugin updates, uptime monitoring, speed test, and minor content edits to keep your site stable and fresh.
Do I need to know how to use WordPress after launch?
No. Every site is built so you can update text and images yourself without touching code. I'm available for anything beyond that.
How do I get started?
Request a free site audit if you already have a site and want to know what's working. If you're starting from scratch or need a full rebuild, book a free consultation instead, and we'll talk through what you actually need.
A website is a long-term asset, not a one-time expense. Let Laura Williams Pages build you a site that works as hard as you do — and that both Google and the AI tools people are increasingly asking instead of Google can actually find.
Charlotte Pierce
Owner of Pierce Press
Laura is a true partner in my publishing business. She has designed high-quality, targeted WordPress websites for Pierce Press and four of my authors, and continues to handle the technical maintenance with speed and precision. Beyond her fast response and excellent design skills, Laura has been a genuine mentor, teaching me to troubleshoot and manage my own content along the way. She's very fun to work with!
User-Centric Design
I build Intuitive layouts focused on the visitor's journey, making it easy for them to find information and take action on any device.
Polished Visual Identity
Clean, sophisticated designs that capture your professional brand and leave a lasting impression on every visitor.
Performance & Speed
Every site is built to ensure instant load times that keep visitors engaged and boost your search engine rankings.
Ongoing Maintenance
I offer a maintenance plan that keeps your site up-to-date and secure so it remains a high-performing asset.
Let's talk about your website needs.
Scott Channell
President Independent Publishers of New England (IPNE.org)
Laura Williams has managed the IPNE.org website since 2020, and her work has been central to our ability to reach and serve our members effectively. Over that time she has redesigned key sections of the site, handled technical integrations, and turned around urgent fixes quickly when it counted. She is reliable, responsive, and a consistent source of practical ideas. She has earned our complete trust.