Free site audit

A beautiful website is worth nothing if nobody can find it.

Most site audits tell you your load time and call it a day. Mine starts with a harder question: when someone searches for what you do, or asks an AI tool the same thing, does anything on your site actually come back?

I look at five things.

What a visitor hits first. Cluttered layouts, navigation that makes people think, mobile views that break at the exact moment someone’s deciding whether to stay. Friction is invisible to the person who built the site and obvious to everyone else. I’ll tell you where yours is.

What’s broken underneath. Crawl errors, dead links, SSL gaps, an XML sitemap that isn’t doing its job. Core Web Vitals, which sound like jargon until you learn Google treats them as a ranking factor. This is the boring part and it’s usually where the damage lives.

Whether Google can find you. Standard SEO foundation. Title tags, heading structure, internal linking, keyword targeting, the things that decide whether you rank for anything at all.

Whether AI tools can find and cite you. This is GEO, generative engine optimization, and it’s a different skill than SEO. When someone asks ChatGPT or Perplexity a question your business could answer, those tools pull from content that’s structured clearly enough to lift and quote accurately. Most sites read fine to a person and mean nothing to a model. I check whether the underlying structure holds up, not just the writing.

Whether AI tools can answer with you specifically. This is AEO, answer engine optimization, and it’s the part almost nobody audits. It’s not enough to be understandable. Your content needs to be marked up in a way answer engines can extract directly, structured questions and answers, schema markup, content built to be pulled into a direct answer instead of just linked to. I check whether that structure exists, and tell you exactly what’s missing.

Search is splitting into three systems now, not one. A site built for only the oldest one is quietly losing ground it can’t see.

What you get:

A written report inside three business days, in plain language, listing what’s working and what isn’t, with separate findings for SEO, GEO, and AEO so you know exactly which one is holding you back, and roughly what each fix would take. No dashboard full of scores you have to interpret. No sales call required to receive it.

If the honest answer is that your site is fine and one small change would help, that’s what the report says.

Is the audit really free, or is it a sales pitch?

It’s free, and there’s no obligation attached. You get the findings whether or not you hire me. I’ll tell you what I’d fix and roughly what it would take, and if the answer is “not much, here’s the one thing to change,” that’s the answer you get.

How long does the audit take?

You’ll have it within three business days. It covers technical health, load speed, user experience, and your SEO and GEO practices, so it takes longer than the automated scans that spit out a score in thirty seconds and tell you nothing actionable.

Do I need to give you access to my site?

No. Everything in the audit comes from what’s publicly visible, the same way a search engine or an AI tool sees your site. That’s the point, since I’m evaluating what they can find, not what’s in your admin panel.

How do I get started?

Request a free site audit if you already have a site and want to know what’s working. If you’re starting from scratch or need a full rebuild, book a free consultation instead, and we’ll talk through what you actually need.